Let’s dive in! Open the BEE editor and follow the steps below. The design is easy to pull off, too, and requires no coding in the BEE editor. There’s nothing particularly fancy here-no art or photography-but the dynamic layout, well-formatted text, and color blocked design brings this email together. The top portion-where web designer Kai Brach writes a note to subscribers-is always pink. Offscreen uses the same color blocking technique in every email, and the really pretty effect makes the email look like it’s a page in a magazine. Offscreen is a print magazine and a weekly newsletter “with a thoughtful, human-centred take on technology and the web.” Its newsletter is called Offscreen Dispatch, and we’ve long admired its simple, distinct design.
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